Ownership Transition in a Family Business: Opportunities, Challenges and Signature Moments posted 09/08/2017







Featuring: Linda O'Connell and Adam Johnson, Barlow Research Associates, Inc.

For multi-generation family-owned businesses involved with a transition to a new generation of leadership, the transition will bring some degree of change in the dynamic of how the business operates, even if the new leadership is closely aligned with the original vision and goals of the business. As a result, the specific banking needs and behaviors of the business are sure to evolve as well. For some businesses this means adding new products and services, but for others the transition will bring something larger, such as a change in the primary banking relationship altogether. Financial institutions that serve family-run businesses need to understand the unique dynamics that come with the transition to a new generation of ownership because it raises a unique set of challenges and opportunities to continue meeting their needs.

To dig deeper into the voice of the customer, join Barlow Research on Friday, September 8th, 2017 as we host a live panel discussion with business owners from multi-generational family-owned businesses. This panel discussion will be focused on the experiences of family-run businesses that are approaching, currently engaged in or have recently been through a transition of ownership from one generation to the next. Additionally, we’ll explore the impact these transitions have on banking relationships and how financial service providers can make the most of the opportunity to deepen the relationship.

In this session you will learn about:

  • How the transition to a new generation of leadership impacts the vision and goals of a family-owned business.
  • How the new generation’s banking needs and goals differ from the previous generation.
  • How financial service providers can go above and beyond expectations during the ownership transition to deepen the banking relationship.

This discussion is designed for anyone involved in small business or middle market relationship management, sales and sales management, product management, marketing, market research or line of business strategy.

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Minneapolis, MN 55422

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