Do Small Businesses Need More Than Traditional Banking Services? posted 02/01/2019
Featuring: Sandy Hanson and Emily Cade (Barlow Research Associates, Inc.)
Small businesses ($100K-<$10MM in sales) use eight financial products on average, with the majority of these used with their primary bank. These products tend to be the traditional cash management and deposit services. We see low current usage, and low future likelihood to use, of some of the electronic payments and services. Also, very few small businesses purchased new financial services from any institution in the last year.
Join Barlow Research for a one-hour webcast as we share Voice of the Business Customer data and excerpts from elite interviews of small business owners on what they are looking for their banks to offer.
You will learn about:
- What financial products small businesses are currently using and their likelihood to use select products in the next 12 months
- Do small businesses feel their primary bank offers all the products/services they need and would they switch primary banks for more innovative products
- What products would small businesses like to use that are not offered by their primary bank and what products, regardless of if offered by their primary bank, do they think are the most innovative
The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.
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