Featuring: Youa Yang & Allison Haley, Barlow Research Associates, Inc.

It’s 2019 and the digital transformation initiatives are in full force. At the top of the list of digital initiatives is bringing more advanced functionality to mobile banking. In its infancy, mobile banking had only a few core functionalities such as viewing account balances and transferring money to internal accounts. Today, mobile banking for businesses, particularly small businesses, has expanded far beyond what we could have ever imagined 10 years ago. Driven by mobile-first strategies, leveraging available technology and customer expectations, leading financial institutions are continuously working on refining their mobile offering to be an easy to use channel that is always available for the banking customer.

Join Barlow Research on Friday, March 1st as we hear about the state of mobile banking for businesses today. In this session, you’ll learn about:

• Current mobile banking adoption rates and Top 10 bank adoption rates
• How businesses use mobile banking and what functionalities are the most important
• New trends in mobile banking for small businesses, including wire and ACH functionality, payment approval capability, cash flow monitoring and the latest on chatbots and assistants

The presentation is designed for anyone involved in digital business banking, customer experience, transformation, small or middle market banking line of business, marketing, market research or strategy.