Barlow Research First Friday image

First Friday Webcast Series
Business Confidence Going into 2023:
A Snapshot of Your Clients’ Financial Health

Now Available

Podcast recording is now available. Listen in when we present the fourth quarter findings from our Economic Pulse study. Featuring: Joel Mueller, Barlow Research Associates, Inc.

Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial Financial Services sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Membership-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic insights to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

Podcast: Business Confidence Going into 2023: A Snapshot of Your Clients’ Financial Health

December 2022 Video/Audio webcast is available. Free to licensed clients in MyBarlow or available for sale.

2023 Lender Lab 4.0 Study

This study provides a view of the small business customer journey when applying for term loans and lines of credit. Nine lenders are evaluated, including both bank and non-bank providers.

Essential Resources to Direct SB Strategy

Barlow Research’s Small Business Banking Program provides quantitative voice of the business customer insight and competitive intelligence to drive initiatives for growth and retention.

Analyst's Journal - Nov 30, 2022

While Business Loan Response Times Are Important, Other Factors Play a Role in Having an Efficient Application Process

The average small business ($100K-<$10MM in sales) uses 9.0 products across all the institutions...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.