Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial Financial Services sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Membership-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic insights to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

First Friday Webcast: How to Navigate Fintech Disruption in the New Age of Digital Business Banking

Register to attend Barlow Research's November 2021 First Friday Webcast!
Friday, November 5, 2021
at Noon Eastern, 11 am Central, 9 am Pacific

Square Digital Account Opening Study

Change Ahead!
To help your institution gauge the competitive nature of Square’s digital checking and savings account opening/onboarding process, Barlow Research has designed the Square Digital Account Opening Study.

Contact us
to learn more.

Over Half of Bank Touches Occur Through Digital Channels

Does your Digital Strategy Team have customer and competitive data at hand? Barlow Research’s Digital Business Banking Program is an essential resource for actionable insights to guide digital strategy.

Analyst's Journal - Oct 20, 2021

Digital Business Account Opening Innovation: A Consistent Battleground Between Banks and Fintechs

The process of opening a business checking account is a crucial touchpoint. When a small...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.