Who We Are

THE INDUSTRY'S MOST RELIABLE RESEARCHERS

Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial Financial Services sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Membership-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic insights to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles

44

Years of Insights

100k+

Survey
Respondents

1,000+

Research Projects
Conducted

900+

Analyst's Journals
Published

10,000+

Analyst's Journals
Annual Readership

Featured Content

Analyst's Journal - Feb 21, 2024

TD Bank Launches Convenient Mobile Tap-to-Pay and Payment Links for Small Businesses

Three weeks ago, TD Bank launched a brand-new set of Tap-to-Pay functionality...

February Barlow Podcast Series

In this episode, Sandy Hanson, Managing Partner and Small Business Program Director talks with Mark Valentino, Head of Business Banking at Citizens. Listen to learn how Citizens is not only meeting their business customers’ current needs but is working to grow with them.

2024 DIGITAL ACCOUNT OPENING STUDY

Given the increased competition to win core deposit relationships, the stakes are higher than ever for financial institutions to digitize and streamline the deposit account opening process for small businesses ($100K-<$10MM in annual sales).

Business Banking Conference 2024

New for 2024, we’re bringing the Barlow Conference to two cities this year! Pick the city and date that fits your schedule best!

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.