Who We Are

THE INDUSTRY'S MOST RELIABLE RESEARCHERS

Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles

39

Years of Insights

100k+

Survey
Respondents

1,000+

Research Projects
Conducted

900+

Analyst's Journals
Published

10,000+

Analyst's Journals
Annual Readership

Upcoming Events

Oct

7

Research Released

3Q19 Small Business, Middle Market, & Digital Business Banking snapshots posted

Oct

11

Web Conference

11 am Central - First Friday Webcast

Nov

1

Web Conference

11 am Central - First Friday Webcast

Nov

4

Research Released

Market Share Dashboard Tool updated with 3Q19 data

Nov

5

Research Released

3Q19 Trending Briefs completed

Featured Content

Finding Core Deposits Study

New! This study is a three-component initiative designed to identify the best opportunities to increase core deposits. This study will capture the deposit behaviors in three business customer sales ranges, analyze deposit balances, and size and identify opportunities.
Timely guidance to support growth strategy!

Contact us
to learn more.

Podcast: "Mobile Banking for Middle Market"

Video/Audio podcast recordings of the September 2019 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Zelle® for Small Business Study

NEW! After much anticipation, Zelle® is now servicing small businesses. This initiative will uncover how four financial institutions are deploying Zelle® for small business customers. Testing will focus on the functionality and user experience using the mobile application at Bank of America, Chase, Regions and U.S. Bank.
Key competitive intelligence!

Analyst's Journal - Sep 11, 2019

U.S. Bank Takes Top Loyalty Score Among the Top 10 Small Business Banks

In Barlow Research’s most recent rolling eight quarter data (3Q2017-2Q2019), U.S. Bank has pulled ahead...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.