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Individual Multi Client Template 5

Overview

Offering a fully digitized account opening experience bears even greater importance given the current banking environment, as small businesses continue to seek new deposit relationships.​
Financial institutions that can guide new customers in the door as quickly and smoothly as possible will hold the greatest competitive advantage in gaining those new customer relationships.

This study is Ideal For

Business banking strategy and sales/marketing executives​
Digital and deposit product teams​
UI/UX/CX design specialists​
Customer journey
owners​

Objectives

Barlow’s 2024 Digital Account Opening Study captures how several leading financial institutions have engineered the account opening experience for small businesses. The objectives of this study is to understand…​

Focal Points of This Study:

  • Required documentation and submission methods​
  • Beneficial ownership verification process​
  • Account activation and funding steps​
  • Product cross-selling strategies​
  • New customer onboarding experience

Every step in the process is captured directly from the business owner’s perspective as a net-new customer.​

We capture the customer journey beginning with the initial online application form to the new customer onboarding experience.​

Each customer journey is analyzed from a technical and UX perspective to highlight best practices and opportunities to refine the experience.​

3 Components

Components

Barlow’s 2024 Digital Account Opening Study has three available components that offer unique perspectives on the customer experience.​
Component 1

Studying the experience of multi-owner small businesses opening DDAs as net-new customers of large financial institutions.

Component 2

Studying the experience of multi-owner small businesses opening DDAs as net-new customers of fintech entrants.​

Component 3

Studying the experience of multi-owner small businesses opening DDAs as existing customers of a financial institution.​

Reach out to Barlow research to discuss competitors and project scope. ​

Deliverables

We take pride in our work. The Digital Account Opening study includes a comprehensive set of research deliverables to help you to both dig deep into the customer experience and boil down key findings.​
Comprehensive report, including customer journey maps​
Detailed customer experience videos​
All disclosures collected​
Virtual presentation of report​
Contact Us

Want to schedule a time to review this study? Let us know.​

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stay ahead of key industry trends

Strategizing for the future relies upon data, a lot of data. Fortunately, Barlow Research has you covered. We specialize in distilling our large library of voice of the business customer data into succinct trends we think are important to follow.

Examine your organization's brand

Developing and maintaining a quality brand requires targeted feedback from your addressable market. Barlow Research understands that a financial institution’s brand is not only a driver of loyalty but can be differentiating in the market.

Refine Product and Service Solutions.

Staying ahead of your clients’ product needs is paramount. Barlow Research helps our clients refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.

Gather Competitive Intelligence

Succeeding in business banking requires a deep knowledge of the competitive landscape. Barlow Research helps financial institutions refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.