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+ Contact Us
• Email: insights@barlowresearch.com
• Phone: 763.253.1800
• Address: 917 Lilac Drive N.Minneapolis, MN 55422
+ Services
A full suite of research services
Services Offered
Three Arms of research solutions
Get the Full Understanding
Get a full understanding of the business banking landscape through Barlow Research’s syndicated programs, topical multi-client studies and custom research solutions.
Licensed Solutions
Syndicated Research Programs
Barlow Research’s three flagship, membership-based programs and database tools keep your institution on top of current research trends and issues.
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Annual license provides access to a continuous flow of information throughout the year
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Unlimited seats provide enterprise-wide access
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Decades-long trend lines demonstrate how behaviors and sentiment have changed over time
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Primary bank market share, NPS, channel adoption, product use, digital feature importance, and much more
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Segment comparisons
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Service experience benchmarks
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Access to our Economic Pulse quarterly report
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Behind the password access to digital solutions
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Competitive intelligence
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Dynamic point and click tools
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Customized presentations to your team
Topical Multi-Client Studies
Each year, Barlow Research produces special research studies to explore various topics in-depth. These studies, called multi-client studies, are selected through conversations with our clients and the analysis of trends we see elsewhere in our data. Multi-client studies are available to any financial service provider.
Research Solutions Proprietary to your institution
OUR CUSTOM RESEARCH SOLUTIONS INCLUDE…
As a full-service market research firm, we offer a variety of customized research solutions built to collect data to answer your organizations most burning questions. Our custom research offerings focus on collecting data from financial decision makers at businesses large and small.
+Customer Relationship Audits
The Customer Relationship Audit® is a commitment to improving the quality of service your business customers receive by providing an outlet for your business customers to provide objective feedback which will help you understand your service quality compared to normative benchmarking data.
+Flash Panels
Barlow Research’s unique and proprietary panel of financial decision makers who are at the ready to participate in research focused on moving the financial services industry forward.
+Brand & Advertising Tracking
Barlow Research’s custom brand awareness & tracking studies focus on establishing and monitoring a bank’s overall brand health, determining key associations businesses make with key competitors, and the impact of bank ad campaigns.
+CX Lab Evaluations
Barlow Research offers the ability to follow the customer journeys of real small businesses as they interact with a bank or other financial service provider. Typically used for competitive intelligence and to find best practices.
+Concept & Name Testing
Methodology designed to help test new product concepts and/or naming conventions with real businesses. Typically used when decisions need to be made prior to a product roll out and voice of the customer data is needed to ratify a concept or naming convention.
+Qualitative Studies
Barlow Research offers a multiple options for collecting rich qualitative information from business financial decision makers including online discussion forums (called ideation panels) and in-depth interviews.
+Quantitative Studies
Our team of research experts help design quantitative studies to produce statistically sound data to inform decisions. Our ability to develop questionnaires, pinpoint your target audience and tailor our reporting allows us to produce the insights you need.
+Value Proposition Strategy Mapping
This unique methodology mines Barlow Research’s existing research library to help institutions align their segmentation strategy with their current and ideal value propositions.
+Special Reports
Utilize Barlow Research’s expansive research library to dive deep into the topics your organization would like to explore. Special reports are often coupled with other custom initiatives to provide a foundation to an in-depth look at a given topic.”
Contact Us
Have Questions, Comments or a Research Request?
Together, we help our clients achieve tangible, measurable results. Focused on business outcomes — we bring a unique set of expertise and skills to the party.