Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

First Friday: "Small Business Banking Channels: Finding the Right Mix"

Register to attend Barlow Research's July 2017 First Friday Webcast! Friday, July 7th, 2017 at Noon Eastern, 11 am Central, 9 am Pacific

Digital Business Banking Annual Report and Test Drive

Now available for DBB syndicated research members! 2017 Digital Business Banking Annual Report and Test Drive - Log in to MyBarlow for access!

Trendspotting - Forces Changing Business Banking: Finding the Signal Through the Noise

Video/Audio podcast recordings of the June 2017 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Analyst's Journal - Jun 21, 2017

Wells Fargo, Bank of America and Citizens Agree: The Account Officer Is the Front Door of the Bank

The Account Officer is a fundamental channel in the middle market (companies with $10MM-<$500MM...

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Barlow Research Associates, INC.

917 Lilac Drive North

Minneapolis, MN 55422

Tel: 763-253-1800 Fax: 763-253-1879