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Who We Are
THE INDUSTRY'S MOST RELIABLE RESEARCHERS
Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.
Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:
- Customized research to answer your most important questions
- Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
- Data-driven strategic consulting to put analysis into action
- Industry-wide conferences to introduce solutions and expand brand awareness
- Weekly newsletters featuring informative Analyst Journal articles
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Analyst's Journals
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60% of small businesses expect modest or dramatic growth over the next 5 years.
Featured Content
Save the Date! Barlow Research's 2019 Business Banking Conference
Join us on May 20th & 21st, 2019 at the Loews Chicago O'Hare hotel! Mark your calendar now, more details coming soon!
Podcast: "Evolving Challenges and Competition for Small Business Banking"
Complimentary video/audio podcast recordings of the December 2018 First Friday are now available to everyone!
2018 Digital Account Opening Study
NEW Competitive Intelligence Initiative from Barlow’s CX Lab! Testing the actual applicant experience of multi-owner firms applying for a business checking account online at Bank of America, BB&T, SunTrust, Wells Fargo, Seed and Azlo. For more information:
Analyst's Journal - Dec 5, 2018
Connect NPS to Other Metrics to Get a More Holistic View of Your Middle Market Customers
There are so many ways to gauge customer loyalty. The Net Promoter Score (NPS) has...
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If you received a Barlow Research questionnaire for a proprietary study (a bank logo appears on either the survey or the cover letter), then your name was received in a list of customers from your bank. If you received a questionnaire for a syndicated nationwide study (no bank logos anywhere), we received your name in a list purchased from Dun & Bradstreet Corporation.
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