Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

Small Business Cash Flow Management Study

New Research on a Hot Topic!
-- A deep dive into business owners' behaviors, emotions, processes and pain of managing cash flow

-- Actionable data for product and sales strategies

In Field Now!

Small Business Insights 2018: Banker of the Future

NEW Collaboration from Barlow Research and Oliver Wyman!
High-impact strategic insights from both the small business
and banker perspectives will inform future service strategy

Preparing for Business Customers in 2018: Assessing Economic Confidence and Loan Demand

Video/Audio podcast recordings of the December 2017 First Friday are now available! Free to licensed clients in MyBarlow or available for sale.

Analyst's Journal - Dec 6, 2017

Segmentation Redefined: Start-Ups, Buyers, Successors and More

Many financial institutions segment the small business ($100K-<$10MM) market according to their annual sales...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.

Survey Respondent? View our full list of FAQs

Barlow Research Associates, INC.

917 Lilac Drive North

Minneapolis, MN 55422

Tel: 763-253-1800 Fax: 763-253-1879