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Barlow Research Associates, Inc. Voice of the Business Customer
Barlow Research's Primary Bank Legacy Market Share Database Tool
Find out which banks business customers identify as their primary bank in your footprint.


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New! "10 Truths of Business Payments"

Critical payments trends from the Small and Middle Market customer perspective

Customer behaviors, attitudes and payment preferences

Benchmark metrics by payment type

Learn More!
 Contact: Marcia Kalfas
Analyst's Journal Reorganizing Business Banking Can Shift Significant Net Revenue Potential
By Emily Anderson

Traditionally at Barlow Research, a small business is defined as a company with $100K-<$10MM in annual sales and a middle market company as $10MM-<$500MM in annual sales. While most financial institutions define their own segmentations, there has recently been discussion that the industry is shifting away from these sales breaks. This means financial institutions are thinking about the segmentation of their customer base and contemplating where reasonable shifts can be made. One trend... [View Full Article]
Now Available! Barlow Research's
Small Business Banking 2016

Annual Analysis Report


Available ONLY to licensed clients in

MyBarlow
Now Available!
Video/Audio Podcasts of the June 2016 First Friday Web Cast

"The Credit Process Through the Eyes of Middle Market Companies"


Free to licensed clients in
 MyBarlow
Available for sale in the
 Store
Find out which financial institutions business customers
identify as their primary bank in your footprint.


Primary Bank Legacy Market Share Database Tool

Free to licensed clients in
 MyBarlow
Available for sale in the
 Store
Now Available to Everyone!
Special Complimentary Video Podcast from Barlow Research

"2nd Quarter 2016 Economic Pulse Update"


Get a high-level overview of the results from the full 2nd Quarter 2016

Economic Pulse Reports |
 Small Business | Middle Market
View FREE Podcast
Attention! Barlow DBB Program Members:

Our 2016 Business Internet Banking Test Drive is Now Available!

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Calendar
July 28, 2016 - 11 am Central - Demonstration: Barlow Research Online Expert Panel [Register]
August 4, 2016 - 11 am Central - Demonstration: How to Find Business Opportunities by Sizing Markets and Discovering Customer Value [Register]
August 5, 2016 - 11 am Central - First Friday Web Cast: Save the Date!
August 11, 2016 - 11 am Central - Demonstration: Creating a Best Practices Business Banking Web Site [Register]
September 5, 2016 - Labor Day: Barlow Research Offices Closed
[View Full Calendar]