Who We Are


Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic consulting to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles


Years of Insights




Research Projects


Analyst's Journals


Analyst's Journals
Annual Readership

Featured Content

Register Today! Best Practices. Navigating Now and Tomorrow.

Barlow Research's 2019 Business Banking Conference
Join us on
May 20th & 21st, 2019 at the Loews Chicago O'Hare Hotel! Learn More

Barlow’s Merger Playbook: BB&T + SunTrust

Available Now!
Insight on the impact to the competitive small business and middle market landscapes resulting from the merger. Intelligence you can’t get anywhere else!
Contact us for pricing.

2019 Lender Lab 3.0 Study

Available Now!
Competitive Intelligence Initiative from Barlow's CX Lab!

Testing the actual small business applicant experience of multi-owner firms applying for a term loan online at
Bank of America, PNC, Regions, Wells Fargo, and OnDeck.

Analyst's Journal - Mar 20, 2019

Bank of America Launches Business Advantage 360 to Help Small Businesses Manage Their Cash Flow

Staying on top of cash flow is essential for any company, regardless of the size...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.