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• Email: insights@barlowresearch.com
• Phone: 763.253.1800
Address: 917 Lilac Drive N.Minneapolis, MN 55422

+ Services
- Syndicated Research

-- Small Business Banking Program

-- Middle Market Banking Program

-- Digital Business Banking Program

Multi-Client Studies

Custom Research

Business Banking Conference

+ About

Our Story

Our People

Our Clients

+ Resources
About Us

Who We Are

Barlow Research is a full-service market research firm focused on providing voice of the customer insights to organizations in the financial services industry.

What We Do

We deliver actionable insights to financial service providers that we synthesize from data we collect from financial decision makers at small businesses and middle market companies.
Value

Our Core Values

01

The Barlow Gold Standard
We take immense pride in our work, ensuring that every task no matter how small, reflects our commitment to quality.

02

Customer-Centric Mindset
We view our decisions and actions through the lens of our clients and go the extra mile support.​

03

Curiosity & Insight
We are perpetually driven to learn, evolve, and innovate. This enables us to see the bigger picture to deliver unparalleled value.​
History

Our Story

A long history of listening to businesses and elevating financial institutions

In 1980, John Barlow noticed a gap between what commercial banks needed to know and what intelligence was available to help them make informed decisions. During the early years, the company focused on client needs as a driving factor in product and service development. This remained an evergreen value in which Barlow Research continues to hold in highest regard.

Leadership

Meet Our Leadership Team

President
John Barlow
Managing Partner and COO
Youa Yang
Managing Partner, Treasurer and Small Business Program Director
Sandy Hanson
Managing Partner and Research Director
Joel Mueller
Careers

Start Your Career Here

Discover exciting opportunities to join our dynamic team dedicated to innovation, growth, and making a positive impact for businesses in the financial services industry. Explore diverse roles that offer professional development, a collaborative environment, and meaningful work that contributes to our mission. Join us in shaping the future of business banking and unlocking your potential!

Next evolution in digital payment acceptance

Barlow Research takes an in-depth approach to evaluate digital payment acceptance methods for small businesses offered by leading banks and fintech providers.

accounting software integration

Customer experience study that uncovers how four different accounting software solutions are catering to the needs of businesses.

business sentiment tracking

Ongoing tracking study originating at the beginning of the COVID-19 pandemic. Focused on business health, current challenges and banking needs.

Relationship management in a digital world

Large quantitative study focused on remote relationship management and the future of branch usage.

fintech digital account opening

Customer journey study highlighting the unique ways fintechs with DDAs have designed the digital account opening experience for small businesses.

Small business lender lab

A study provide insight into the digital lending application user experience for small business customers.

Finding & Retaining Business Deposits

Quantitative study that measures the impact of increased rates on attrition, and highlights key industries to target for deposit acquisition. 

Digital Account Opening

In-depth study focused on the small business digital account opening journey at top financial providers.

stay ahead of key industry trends

Strategizing for the future relies upon data, a lot of data. Fortunately, Barlow Research has you covered. We specialize in distilling our large library of voice of the business customer data into succinct trends we think are important to follow.

Examine your organization's brand

Developing and maintaining a quality brand requires targeted feedback from your addressable market. Barlow Research understands that a financial institution’s brand is not only a driver of loyalty but can be differentiating in the market.

Refine Product and Service Solutions.

Staying ahead of your clients’ product needs is paramount. Barlow Research helps our clients refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.

Gather Competitive Intelligence

Succeeding in business banking requires a deep knowledge of the competitive landscape. Barlow Research helps financial institutions refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.