Picture of Sarah Kietzman<br>Research Analyst

Sarah Kietzman
Research Analyst

Posted: Aug 8th, 2024

In middle market banking ($10MM-<$500MM), innovation stands out as a new key driver of overall bank satisfaction. According to Barlow Research’s most recent data, 41% of middle market businesses strongly agree that their primary bank keeps up with innovation. Middle market businesses that perceive their financial institution as innovative report significantly higher Net Promoter Scores (NPS), overall bank satisfaction and Account Officer satisfaction. By prioritizing innovation, financial institutions can capitalize on the opportunity to enhance their value proposition and foster stronger client relationships. PNC ranked first among the Top 10 banks in several service quality metrics, including keeping up with innovation, delight with online banking, maintaining regular communication and providing tailored recommendations; all of which are important aspects for a financial institution’s strategy to enhance middle market client engagement and satisfaction.