Lender Lab 4.0

Lender Lab 4.0
Lender Lab 4.0 graphic

Barlow Research provides insight on lending from the small business customer perspective for nine lenders.

The landscape of lenders is more competitive than ever with both traditional bank and fintech providers vying for the same small business customers ($100K-<$10MM in annual sales). Today, small business lending is much more than simply digitizing the loan application process. Advancements in technology and increasing levels of comfort with digital channels mandate lenders have a user-friendly digital borrowing experience.

Study Goals

Provide a view of the small business customer journey when applying for term loans and lines of credit.


  • Summary report including customer journey maps
  • Detailed customer experience videos
  • Disclosures/documentation collected
  • Video conference presentation

Results anticipated February/March 2023

Please contact us

to request a prospectus or schedule a phone meeting


Featured Content

Podcast: When Small Businesses Add New Providers Are They Sharing the Relationship or Exiting?

February 2023 Video/Audio webcast is available. Free to licensed clients in MyBarlow or available for sale.

Save the Date! Barlow Research's 2023 Business Banking Conference

Join us in Las Vegas on May 10th & 11th, 2023 Mark your calendar now, more details coming soon!

Complimentary Article: The Business Banking Path to Trusted Advisor

Enjoy this complimentary and insightful article by Nick Miller of Clarity Advantage.

Analyst's Journal - Feb 1, 2023

Contextualized Insights Are Already Showing Their Potential for Small Business Digital Banking Users

Coming into the new year, Barlow's Digital Business Banking team is hard at work, analyzing...

Join the conversation on small business banking