Lender Lab 4.0
Barlow Research provides insight on lending from the small business customer perspective for nine lenders.
The landscape of lenders is more competitive than ever with both traditional bank and fintech providers vying for the same small business customers ($100K-<$10MM in annual sales). Today, small business lending is much more than simply digitizing the loan application process. Advancements in technology and increasing levels of comfort with digital channels mandate lenders have a user-friendly digital borrowing experience.
Study Goals
Provide a view of the small business customer journey when applying for term loans and lines of credit.
Deliverables
- Summary report including customer journey maps
- Detailed customer experience videos
- Disclosures/documentation collected
- Video conference presentation
Results anticipated February/March 2023
Please contact us
to request a prospectus or schedule a phone meeting
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