Lender Lab 4.0
Barlow Research provides insight on lending from the small business customer perspective for nine lenders.
The landscape of lenders is more competitive than ever with both traditional bank and fintech providers vying for the same small business customers ($100K-<$10MM in annual sales). Today, small business lending is much more than simply digitizing the loan application process. Advancements in technology and increasing levels of comfort with digital channels mandate lenders have a user-friendly digital borrowing experience.
Study Goals
Provide a view of the small business customer journey when applying for term loans and lines of credit.
Deliverables
- Summary report including customer journey maps
- Detailed customer experience videos
- Disclosures/documentation collected
- Video conference presentation
Results anticipated February/March 2023
Please contact us
to request a prospectus or schedule a phone meeting
Featured Content
Podcast: When Small Businesses Add New Providers Are They Sharing the Relationship or Exiting?
February 2023 Video/Audio webcast is available. Free to licensed clients in MyBarlow or available for sale.
Save the Date! Barlow Research's 2023 Business Banking Conference
Join us in Las Vegas on May 10th & 11th, 2023 Mark your calendar now, more details coming soon!
Complimentary Article: The Business Banking Path to Trusted Advisor
Enjoy this complimentary and insightful article by Nick Miller of Clarity Advantage.
Analyst's Journal - Feb 1, 2023
Contextualized Insights Are Already Showing Their Potential for Small Business Digital Banking Users
Coming into the new year, Barlow's Digital Business Banking team is hard at work, analyzing...