Lender Lab 4.0

Lender Lab 4.0
Lender Lab 4.0 graphic

Barlow Research provides insight on lending from the small business customer perspective for nine lenders.

The landscape of lenders is more competitive than ever with both traditional bank and fintech providers vying for the same small business customers ($100K-<$10MM in annual sales). Today, small business lending is much more than simply digitizing the loan application process. Advancements in technology and increasing levels of comfort with digital channels mandate lenders have a user-friendly digital borrowing experience.

Study Goals

Provide a view of the small business customer journey when applying for term loans and lines of credit.


  • Summary report including customer journey maps
  • Detailed customer experience videos
  • Disclosures/documentation collected
  • Video conference presentation

Results anticipated February/March 2023

Please contact us

to request a prospectus or schedule a phone meeting


Featured Content

February Barlow Podcast Series

In this episode, Sandy Hanson, Managing Partner and Small Business Program Director talks with Mark Valentino, Head of Business Banking at Citizens. Listen to learn how Citizens is not only meeting their business customers’ current needs but is working to grow with them.


Given the increased competition to win core deposit relationships, the stakes are higher than ever for financial institutions to digitize and streamline the deposit account opening process for small businesses ($100K-<$10MM in annual sales).

Business Banking Conference 2024

New for 2024, we’re bringing the Barlow Conference to two cities this year! Pick the city and date that fits your schedule best!

Analyst's Journal - Feb 21, 2024

TD Bank Launches Convenient Mobile Tap-to-Pay and Payment Links for Small Businesses

Three weeks ago, TD Bank launched a brand-new set of Tap-to-Pay functionality...

Join the conversation on small business banking