Lender Lab 4.0
Barlow Research provides insight on lending from the small business customer perspective for nine lenders.
The landscape of lenders is more competitive than ever with both traditional bank and fintech providers vying for the same small business customers ($100K-<$10MM in annual sales). Today, small business lending is much more than simply digitizing the loan application process. Advancements in technology and increasing levels of comfort with digital channels mandate lenders have a user-friendly digital borrowing experience.
Study Goals
Provide a view of the small business customer journey when applying for term loans and lines of credit.
Deliverables
- Summary report including customer journey maps
- Detailed customer experience videos
- Disclosures/documentation collected
- Video conference presentation
Results anticipated February/March 2023
Please contact us
to request a prospectus or schedule a phone meeting
Featured Content
2024 DIGITAL ACCOUNT OPENING STUDY
Given the increased competition to win core deposit relationships, the stakes are higher than ever for financial institutions to digitize and streamline the deposit account opening process for small businesses ($100K-<$10MM in annual sales).
Change Ahead!
Did you know that less than six middle market customers could equate to a potential $1 million revenue gain or loss to your bank?
Barlow Research’s Middle Market Banking Program provides the insights needed to drive your strategy and transformation initiatives.
Contact us to learn more.
Business Banking Conference 2024
New for 2024, we’re bringing the Barlow Conference to two cities this year! Pick the city and date that fits your schedule best!
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