Lender Lab 4.0

Lender Lab 4.0
Lender Lab 4.0 graphic

Barlow Research provides insight on lending from the small business customer perspective for nine lenders.

The landscape of lenders is more competitive than ever with both traditional bank and fintech providers vying for the same small business customers ($100K-<$10MM in annual sales). Today, small business lending is much more than simply digitizing the loan application process. Advancements in technology and increasing levels of comfort with digital channels mandate lenders have a user-friendly digital borrowing experience.

Study Goals

Provide a view of the small business customer journey when applying for term loans and lines of credit.


  • Summary report including customer journey maps
  • Detailed customer experience videos
  • Disclosures/documentation collected
  • Video conference presentation

Results anticipated February 2023

Please contact us

to request a prospectus or schedule a phone meeting


Featured Content

Podcast: Business Confidence Going into 2023: A Snapshot of Your Clients’ Financial Health

December 2022 Video/Audio webcast is available. Free to licensed clients in MyBarlow or available for sale.

2023 Lender Lab 4.0 Study

This study provides a view of the small business customer journey when applying for term loans and lines of credit. Nine lenders are evaluated, including both bank and non-bank providers.

Essential Resources to Direct SB Strategy

Barlow Research’s Small Business Banking Program provides quantitative voice of the business customer insight and competitive intelligence to drive initiatives for growth and retention.

Analyst's Journal - Nov 30, 2022

While Business Loan Response Times Are Important, Other Factors Play a Role in Having an Efficient Application Process

The average small business ($100K-<$10MM in sales) uses 9.0 products across all the institutions...

Join the conversation on small business banking