Digital Business Banking Program Details
For over 10 years, our annual survey of online banking customers has given us unique insight into companies in this space with annual sales of $100 thousand to <$500 million. Membership to our Digital Business Banking Program includes:
- Annual Digital Business Banking Report and Presentation
- 24/7 Access to Barlow Research's Digital Business Banking Test Drive™ and Roadmap
- Two customized "Live" visits to Test Drive platforms
- Weekly Barlow Business Banking Analyst's Journal articles
- Online archive of past articles and web conferences
- Quarterly trending digital business banking adoption data
- Participation in Barlow Research's Business Banking Conference
Sound interesting?
Request a no obligation overview & demo of our program offering
Does your Digital Strategy Team have customer and competitive data at hand?
Digital channels have become integral to how a company runs its business.
At Barlow, we have tracked online banking adoption rates grow to a market average of 73% among small businesses and 88% in the middle market segment.
Barlow Research's Digital Business Banking Program is an essential resource for actionable and unparalleled customer and competitive insights to guide your bank's ever-evolving digital strategy.
The program's mixed-method, quantitative and customer experience research provides:
- Adoption rates for usage and feature/function priorities in the small and middle market segments
- Fully narrated video captures and scoring of our experience with 90+ unique features and functions for 14 top banks/fintechs small business online and mobile offerings
Featured Content
2024 DIGITAL ACCOUNT OPENING STUDY
Given the increased competition to win core deposit relationships, the stakes are higher than ever for financial institutions to digitize and streamline the deposit account opening process for small businesses ($100K-<$10MM in annual sales).
The Next Evolution of Small Business Payment Acceptance
Recent digital banking innovations are streamlining small business payment acceptance, making transactions faster, easier, and more secure. While fintechs dominate this space, few traditional financial institutions have kept pace.
Leading Your Banking Sales Team: 5 Keys to Success
Insights and strategies for banking sales leaders to set ambitious goals, coach effectively, and drive team success through skill development and accountability.
Analyst's Journal - Jan 23, 2025
Online Banking: A Vital Component of Business Loyalty and Satisfaction in the Middle Market
In today’s rapidly evolving digital landscape, online banking has become a critical component of how...