Background

According to Barlow Research’s quarterly Pulse study, nearly half of businesses have re-evaluated where their money is being held due to the recent bank failures, alone. In addition, 67% of businesses believe they are not receiving a competitive rate on their non-operating accounts. The time to focus on both finding and protecting core business deposits is now.

Objectives

Barlow Research’s 2023 Finding & Protecting Business Deposits Study will provide your institution with unique voice of the customer market intelligence related to churn in the business and commercial banking segments, rate sensitivity and where financial institutions could focus to grow core deposits.

Since March 2023, Barlow Research has been actively collecting data from small businesses ($100K-<$10MM in annual sales) and middle market companies ($10MM-<$500MM in annual sales) related to movement in operating and non-operating accounts.

The 2023 Finding & Protecting Business Deposits Study will pull data from our quarterly Pulse Study (fielded in early April 2023), our 2023 in Pursuit of Stability and Return Flash Panel Study (fielded in late April 2023) and our Customer Acquisition and Preventing Attrition Flash Panel Study (fielded in August 2023).

YOU WILL LEARN...

1. How rising interest rates and bank failures have impacted attrition rates.
2. Why and where businesses are moving deposits.
3. Which industry segments provide the best opportunity for deposit growth.