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Recent Analyst's Journal Articles:
Nov
29
2023
Analyst's Journal

Lost in the Wait: How Subpar Customer-Centric Services Drive Middle Market Customers Towards New Primary Banks
By Sarah Kietzman
The attrition rate of customers within the middle market segment (companies with $10MM-<$500MM in...
Nov
22
2023
Analyst's Journal

Happy Thanksgiving from Barlow Research!
By Barlow Research
Best wishes for a wonderful Thanksgiving holiday from your friends and colleagues at Barlow Research Associates, Inc. Please note that Barlow Research's offices will be closed on Thursday, November 23th and Friday, November 24th, 2023. The next Barlow Analyst's Journal column will be published November 30th. Happy Thanksgiving!
Nov
15
2023
Analyst's Journal

American Express Expands Small Business Payment Capabilities Without Compromising a Streamlined Workflow
By Adam Johnson
Today, many small business owners are gaining access to a growing array of payment options...
Nov
8
2023
Analyst's Journal

When Small Businesses Receive the Virtual Meetings Desired, Loyalty Improves
By Sandy Hanson
Virtual meetings with bankers can offer convenience, flexibility and efficiency for customers while providing cost...
Oct
31
2023
Analyst's Journal

How Banks Can Strengthen Their Relationships with Women-Owned Businesses In the Middle Market
By Megan Seitchik
The business landscape is evolving, and women-owned businesses are at the forefront of this...
Oct
25
2023
Analyst's Journal

While There Is an Age Divide for Small Business Owner Channel Preference, Branch Is Still King
By Rachel Ness
Small business ($100K-<$10MM) banking preferences encompass a range of choices, from human channels to...
Oct
18
2023
Analyst's Journal

Enhancing Banker Knowledge Can Elevate the Business Customer's Experience with Scheduled Telephone Appointments
By Julianna Kolb
In the current digital business banking era, customers are increasingly willing to complete basic banking...
Oct
11
2023
Analyst's Journal

Use Credit and Personal Service to Unlock the Unique "Banking in the Middle" Business Segment
By Joel Mueller
A well-defined sales volume segmentation strategy is at the heart of many business banking...
Oct
4
2023
Analyst's Journal

When Middle Market Account Officers are Proactive in Outreach and Suggesting Financial Solutions, More Products are Awarded to the Primary Bank
By Sarah Kietzman
Having experienced Account Officers is an important aspect of a successful financial institution, they are...
Sep
27
2023
Analyst's Journal

Business Customers Are Interested in Real-Time Payments, but Financial Institutions Must Deliver a Compelling Proposition for Usage to Grow
By Adam Johnson
In recent weeks, Barlow Research has observed a great deal of discourse within the business...