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Recent Analyst's Journal Articles:

Jan

17

2018

Analyst's Journal

Recommender Tools Can Improve the Customer’s Experience and Increase Product Cross-Sell

By Dustin Greelis-VanLaningham

On January 5th, Barlow Research conducted a webcast exploring the use of artificial intelligence to make business-related recommendations. The talk featured Dr. Joseph Konstan of the University of Minnesota, who is an expert on recommender tools, which he defines as tools that help narrow an otherwise overwhelming set of choices. The webcast discussed digital banking users’ perceptions of recommender tools, their uses in several leading institutions and how they can be used in banking...

Jan

10

2018

Analyst's Journal

Top Middle Market Banks for 2017: Wells Fargo Defends Its Lead in the Middle Market

By Donna Arce

The Barlow Research Middle Market Study focuses on companies $10MM-<$500MM in annual sales. Fielded quarterly, a total of 2,905 companies nationwide participated in our 2017 survey. Year end numbers are in! So who are the winners in terms of primary bank market share?

Jan

3

2018

Analyst's Journal

JPMorgan Chase Achieves Organic Growth in Small Business Primary Bank Market Share

By Sandy Hanson

The Top Eleven small business ($100K-<$10MM) banks control nearly half of the small business primary share when looking at Barlow Research’s most recent data (4Q15-3Q17). Currently 44% of the small business market identifies a Top Eleven bank as primary. Large banks (>$50B in assets) in the past had been unsuccessful at growing organically; growth in market share has historically occurred through mergers and acquisitions. The rules imposed on bank mergers after the Great Recession...

Dec

27

2017

Analyst's Journal

Happy New Year from Barlow Research!

By Barlow Research

Best wishes for a safe and prosperous 2018 from your friends and colleagues at Barlow Research Associates, Inc. Please note that Barlow Research's offices will be closed on Monday, January 1st, 2018 in observance of New Years Day. The next Barlow Analyst's Journal column will be published in our newsletter on Thursday, January 4th, 2018. Happy New Year!

Dec

20

2017

Analyst's Journal

Happy Holidays from Barlow Research!

By Barlow Research

Best wishes for a joyous holiday season from your friends and colleagues at Barlow Research Associates, Inc. Please note that Barlow Research's offices will be closed on Monday, December 25th, 2017. The next Barlow Analyst's Journal column will be published after the first of the year. Happy holidays!

Dec

13

2017

Analyst's Journal

Bank of America Enhances Small Business Mobile Experience with My Dashboard

By Adam Johnson

One of the key goals for Barlow Research’s Digital Business Banking team is to always be on the lookout for new innovations in the digital banking space. We pay attention to the industry trends not only to keep an eye on how financial institutions are finding new ways to meet customer needs in an immediate sense, but this also helps us in looking forward to understand where the industry is going. In 2017 we saw...

Dec

6

2017

Analyst's Journal

Segmentation Redefined: Start-Ups, Buyers, Successors and More

By Joel Mueller

Many financial institutions segment the small business ($100K-<$10MM) market according to their annual sales volume. While this can be an effective strategy, the diversity of these businesses often masks nuances that can be more prescriptive when it comes to segmentation. Using the latest data from Barlow Research’s quarterly small business banking program, we can explore how two business attributes impact business banking relationships and can provide a new way to think about small business...

Nov

29

2017

Analyst's Journal

Opportunities Exist to Strengthen the Relationship with Younger Small Business Owners

By Emily Cade

The relationship between the bank and the small business ($100K-<$10MM in sales) owner is one that should continuously grow and strengthen. The age of the owner has definite importance when it comes to knowing your customer and their business. Companies with younger owners (under 45 years) have been in business for 11 years and nearly half (49%) were in the growth stage of the business lifecycle. The main channels the younger owners used were...

Nov

21

2017

Analyst's Journal

Happy Thanksgiving from Barlow Research!

By Barlow Research

Best wishes for a wonderful Thanksgiving holiday from your friends and colleagues at Barlow Research Associates, Inc. Please note that Barlow Research's offices will be closed on Thursday, November 23rd and Friday, November 24th, 2017. The next Barlow Analyst's Journal column will be published in the November 30th edition of our weekly newsletter. Happy Thanksgiving!

Nov

15

2017

Analyst's Journal

Bank of America, Capital One, Chase, PNC, U.S. Bank & Wells Fargo Launch Face ID for Small Business Mobile Banking

By Youa Yang

When biometric authentication came to the masses, it was a game changer for how both consumers and businesses authenticate themselves to use mobile banking. Earlier this month, the game was changed yet again as Apple’s iPhone X was made available allowing users to use Face ID for mobile banking. Face ID, as described on the Apple website, lets users securely unlock their iPhone X, authenticate purchases, sign in to apps, and more—with just a...

 

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