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Recent Analyst's Journal Articles:

Nov

29

2023

Analyst's Journal

Lost in the Wait: How Subpar Customer-Centric Services Drive Middle Market Customers Towards New Primary Banks

By Sarah Kietzman

The attrition rate of customers within the middle market segment (companies with $10MM-<$500MM in...

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Nov

22

2023

Analyst's Journal

Happy Thanksgiving from Barlow Research!

By Barlow Research

Best wishes for a wonderful Thanksgiving holiday from your friends and colleagues at Barlow Research Associates, Inc. Please note that Barlow Research's offices will be closed on Thursday, November 23th and Friday, November 24th, 2023. The next Barlow Analyst's Journal column will be published November 30th. Happy Thanksgiving!

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Nov

15

2023

Analyst's Journal

American Express Expands Small Business Payment Capabilities Without Compromising a Streamlined Workflow

By Adam Johnson

Today, many small business owners are gaining access to a growing array of payment options...

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Nov

8

2023

Analyst's Journal

When Small Businesses Receive the Virtual Meetings Desired, Loyalty Improves

By Sandy Hanson

Virtual meetings with bankers can offer convenience, flexibility and efficiency for customers while providing cost...

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Oct

31

2023

Analyst's Journal

How Banks Can Strengthen Their Relationships with Women-Owned Businesses In the Middle Market

By Megan Seitchik

The business landscape is evolving, and women-owned businesses are at the forefront of this...

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Oct

25

2023

Analyst's Journal

While There Is an Age Divide for Small Business Owner Channel Preference, Branch Is Still King

By Rachel Ness

Small business ($100K-<$10MM) banking preferences encompass a range of choices, from human channels to...

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Oct

18

2023

Analyst's Journal

Enhancing Banker Knowledge Can Elevate the Business Customer's Experience with Scheduled Telephone Appointments

By Julianna Kolb

In the current digital business banking era, customers are increasingly willing to complete basic banking...

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Oct

11

2023

Analyst's Journal

Use Credit and Personal Service to Unlock the Unique "Banking in the Middle" Business Segment

By Joel Mueller

A well-defined sales volume segmentation strategy is at the heart of many business banking...

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Oct

4

2023

Analyst's Journal

When Middle Market Account Officers are Proactive in Outreach and Suggesting Financial Solutions, More Products are Awarded to the Primary Bank

By Sarah Kietzman

Having experienced Account Officers is an important aspect of a successful financial institution, they are...

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Sep

27

2023

Analyst's Journal

Business Customers Are Interested in Real-Time Payments, but Financial Institutions Must Deliver a Compelling Proposition for Usage to Grow

By Adam Johnson

In recent weeks, Barlow Research has observed a great deal of discourse within the business...

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