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Recent Analyst's Journal Articles:
Jun
1
2023
Analyst's Journal

Small Business Error Incidence Was More Detrimental to Overall Bank Satisfaction than in the Past
By Sandy Hanson
Errors are a regular occurrence in business banking. In Barlow Research’s most recent data (2022...
May
24
2023
Analyst's Journal

The Execution of On-Demand Chat for Online Business Banking Can Quickly Delight or Frustrate Customers
By Julianna Kolb
The Execution of On-Demand Chat for Online Banking Can Quickly Delight or Frustrate Customers...
May
17
2023
Analyst's Journal

What Middle Market Companies Look for in a Banking Partner
By Megan Seitchik
When selecting a commercial bank, middle market companies (annual sales of $10MM-<$500MM) consider a...
May
5
2023
Analyst's Journal

If Push Comes to Shove, Small Businesses Will Switch to Large Banks
By Rachel Ness
For many years, Barlow Research has asked small businesses ($100K-<$10MM) if they plan to...
May
3
2023
Analyst's Journal

Small Businesses Moderately Optimistic, Middle Market Companies Uncertain Through Economic Headwinds
By Joel Mueller
Recently released GDP figures show that the U.S. economy slowed in the first quarter of...
Apr
26
2023
Analyst's Journal

Truist and Wells Fargo Encourage Small Businesses to Consider Zelle® Payments
By Adam Johnson
After spending the Minnesota winter months immersed in data, we are working hard to complete...
Apr
19
2023
Analyst's Journal

Convenience Is a Top Reason Small Businesses Stay with Their Primary Bank, Yet We Continue to Shut the Doors on Them
By Sandy Hanson
Small businesses ($100K-<$10MM in sales) have many options when it comes to doing their...
Apr
12
2023
Analyst's Journal

Looking Forward – Young Small Business Owners and Their Digital Priorities
By Julianna Kolb
Of all the demographics that may characterize a business owner, age is one of the...
Apr
5
2023
Analyst's Journal

An M&A Success Story: M&T Bank Ranks #1 in NPS and Account Officer Satisfaction in the Middle Market
By Megan Seitchik
Bank mergers and acquisitions are complex. The stakes are high; mistakes made during a merger...
Mar
29
2023
Analyst's Journal

Focusing on the Drivers of Overall Bank Satisfaction Can Positively Impact Small Business Customer Loyalty
By Rachel Ness
What makes a small business delighted with its bank? Why does delight matter? These are...