Sizing the Opportunity for a Small Business Cash Flow Management Solution posted 08/04/2017
Featuring: Lisa Lansdowne-Higgins, Royal Bank of Canada; Donna Arce, Barlow Research Associates, Inc.
How a company manages their cash flow can literally cause it to sink or swim. Over time as a company grows, gaps develop in their cash flow management process between departments/people, devices and tools/channels used. Finding the right cash flow management tools, avoiding a painful transition and telling the treasurer (who is often a family member) that you need to change the system that they built
are barriers to fixing a solvable problem.
Join us August 4th, 2017 as we discuss sizing the opportunity for a small business cash flow management solution.
In this session you will learn about:
- Metrics that size the market opportunity for a cash flow management tool
- Customer pain points and bank hurdles to resolving them
- Key areas of focus for Barlow Research’s newest initiative to understand the Small Business Cash Flow Management journey
This discussion is designed for anyone involved in small business strategy, transformation, product development, market research, marketing, overall small business enthusiasts and middle market bankers that want to understand key issues in the small business segment.