Preparing for Business Customers in 2018: Assessing Economic Confidence and Loan Demand posted 12/01/2017







Featuring: John Barlow, Linda O'Connell and Joel Mueller, Barlow Research Associates, Inc.

2017 has been a tumultuous year when assessing the economic confidence of small businesses ($100K-<$10MM) and middle market companies ($10MM-<$500MM). After a volatile election cycle wrapped up at the end of 2016, many businesses enjoyed increased confidence levels and were expecting to increase profits and capital spending. However, as 2017 comes to a close confidence has decreased. Knowing that demand for credit is often closely tied to economic condition, what does 2018 have in store small business and middle market lending?

Join Barlow Research on Friday, December 1st, 2017 as we discuss small business and middle market economic outlooks from the latest Economic Pulse Study. In this webcast, you will learn:

  • Business loan demand trends: how companies are financed, how business transition impacts borrowing, what sales segments have high confidence and high credit demand
  • Economic indicators: plans to hire, inflation costs and prices, projections for rates/spreads
  • Credit opportunities: business life cycles, industry and regional differences, risk management and types of loans

This discussion is designed for anyone involved in business relationship management, sales, sales management, line of business strategy, product management, marketing, market research, training or coaching.

Program Membership

Get access to this research content and much, much more by becoming a member of one of Barlow Research's Subscription Research Programs. Learn how your entire insitution can enjoy the benefits our research!