Using AI to Create Human-Centered Business Banking Recommendations posted 01/05/2018







Featuring: Dr. Joseph Konstan, Professor of Computer Science and Engineering, University of Minnesota; Youa Yang and Adam Johnson, Barlow Research Associates, Inc.

In today’s business banking environment, a majority of customers' interactions with their primary bank take place through digital channels, and these channels are becoming increasingly important touch points for maintaining and expanding customer relationships. Many fintech companies and leaders in other industries are making significant advances in the way they interact with customers by rethinking how they can recommend new products and services to customers digitally, putting increased pressure on financial institutions to keep pace. In order to make the digital banking channels more effective environments for introducing customers to new products and services, financial institutions need to be aware of how to effectively incorporate artificial intelligence that can provide customized recommendations, and a more useful customer service experience.

Join Barlow Research along with special guest, Dr. Joseph Konstan on Friday, January 5th, 2018. Dr. Konstan is an expert in human-computer interaction, and has unique insight on how to employ artificial intelligence to deliver more human-centered product recommendation systems.

In this session you'll learn about:

  • How business banking customers perceive banks' usage of artificial intelligence to recommend products and services.
  • How leading financial institutions are currently making the most out of their digital product recommendation tools.
  • How to utilize artificial intelligence-driven approaches to product recommendation from outside the banking industry to deliver a more customized and more effective digital service experience.

This discussion is designed for anyone involved in digital banking, small business or middle market relationship management, sales and sales management, product management, marketing, market research or line of business strategy.

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