Building the Business Case for Digital Assistants: How Bank of America Brought Erica to Market posted 11/02/2018







Featuring: Featuring Christian Kitchell, Head of Artificial Intelligence & Erica (Bank of America) and Youa Yang, Digital Business Banking Program Director (Barlow Research)

The future for digital banking is bright and brings forth new technological advances which can allow financial institutions to provide a transformative customer experience. Earlier this year, Bank of America launched their virtual financial assistant, Erica, for consumers and small businesses. Erica is an exciting technology that allows the customer to monitor accounts, transact or ask routine questions using text and/or voice commands. As the industry continues to work toward digital transformation, new technologies can be leveraged to reimagine interactions with small business customers.

Join Barlow Research on Friday, November 2nd, 2018 as we hear about Bank of America's perspective on digital assistants and speak to two small business owners who are currently using digital assistants and their feedback on its usability for business purposes. In this session, you’ll learn:

  • Barlow's voice of the business customer data on digital assistants
  • Bank of America's perspective on bringing Erica to market
  • Opinions of two small business owners currently utilizing digital assistants for personal and business purposes and its impact on the banking relationship in the next five years

The presentation is designed for anyone involved in digital business banking, customer experience, transformation, small or middle market banking line of business, marketing, market research or strategy.

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