The COVID-19 Pandemic: A Sea Change for Our Business Customers posted 05/01/2020







Featuring: Steve King, Partner, Emergent Research, Bobby Martin, CEO & Co-Founder, Vertical IQ and Sandy Hanson, Barlow Research Associates, Inc.

Clip One on the right will provide you with insights on the impacts from COVID-19 and you’ll hear from Steve King, Partner, Emergent Research
Clip Two on the right will provide you with insights on weathering the storm and you’ll hear from Bobby Martin, CEO & Co-Founder, Vertical IQ
Already 2020 has brought unprecedented challenges to the small and middle market business owner. These owners, who most likely fought through the Great Recession and are quickly approaching retirement age, are now forced to deal with the fallout from COVID-19. Businesses have had to think on their feet in order to continue operating in our world’s new normal, whether this means allowing employees to work remotely, changing business models to comply with mandatory government regulations, furloughing or laying off employees, etc. The impacts of this pandemic will be felt by many for a long time to come.

Join Barlow Research for a one-hour webcast as we share current Voice of the Business Customer data and hear from Steve King and Bobby Martin about estimates on the number of business closures, layoffs and industry-specific impacts.

You will learn about:

  • COVID-19 impacts to businesses’ overall financial conditions so far and thoughts on the longer-term impacts from pandemic-related restrictions including changes to ownership transition plans
  • Estimates on the potential number of employee layoffs and business closures due to the pandemic
  • What adjustments to staffing and business delivery models are being made by businesses to weather the storm
  • Which industries are being the most impacted by the pandemic and how

The presentation is designed for anyone involved in small business or middle market banking, relationship management, marketing, market research or line of business strategy.

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