Small Business Panel Discussion: The Appeal of Integrated Digital Banking Cash Flow Tools posted 11/06/2020







Featuring: Youa Yang and Allison Haley, Barlow Research Associates, Inc.

Managing cash flow can be a difficult task for the average small business. A new digital strategy of financial institutions emerging in the marketplace includes integrated cash flow tools within digital banking. These tools are built to help their small business customers better manage their cash position. However, as with any new technology, there is often slow adoption. As more cash flow tools come to market, it is imperative to understand the small business customer’s perspective as far as how these tools can be useful, what can be improved and any barriers to adopting new tools.

Join Barlow Research on Friday, November 6, 2020 as we hear about small business owner’s perspective on cash flow management and the tools offered by banks to assist that process. The small business owners will discuss their biggest challenges and concerns regarding cash flow management and provide feedback on the usability of digital tools to assist the process. In this session, you’ll learn:

  • Barlow’s voice of the business customer data on cash flow
  • Insights, experiences and needs from three small business owners currently utilizing digital banking and managing their cash flow with third party tools
  • How integrated cash flow management tools can fit into the businesses owner’s toolbox and what are the barriers to entry when adopting these tools

The presentation is designed for anyone involved in digital business banking, customer experience, transformation, small business banking line of business, marketing, market research or strategy.

Program Membership

Get access to this research content and much, much more by becoming a member of one of Barlow Research's Subscription Research Programs. Learn how your entire insitution can enjoy the benefits our research!