Personal Connection: A Leading Indicator of a Successful Small Business Banking Relationship posted 05/10/2021







Featuring: Sandy Hanson and Haley Lenzen, Barlow Research Associates, Inc.

A personal relationship with a Banker has typically grown in importance as company sales size increased. Smaller companies were most often convenience driven, wanting to bank on their own terms through the use of online banking, mobile banking and ATMs; all while still visiting the branch when needed. However, the need for a personal connection has become more apparent throughout the pandemic for companies of all sizes. As financial institutions continue to digitize the relationship, we must remain cognizant not to lose the human element.

Join Barlow Research for a 45-minute webcast as we share our 4th quarter 2020 Voice of the Business Customer data.

You will learn about:

  • Lack of personal attention as a leading factor for attrition and the importance of the relationship a company has with their bank/Banker
  • The branch as a key touchpoint, but where there is opportunity to migrate processes to digital
  • How local and virtual/remote Account Officers score on key metrics and how that’s changed over time

The presentation is designed for anyone involved in small business or business banking, relationship management, marketing, market research or line of business strategy.

Program Membership

Get access to this research content and much, much more by becoming a member of one of Barlow Research's Subscription Research Programs. Learn how your entire insitution can enjoy the benefits our research!