Featuring: Bobby Martin, CEO & Co-Founder of Vertical IQ, Donna Arce & Joel Mueller, Barlow Research Associates, Inc.

Offering industry-level expertise can help solidify deeper, long-standing client relationships. Furthermore, when Account Officers demonstrate expertise in an industry, it can boost their credibility in suggesting solutions to clients and prospecting for new opportunities. In-turn, clients benefit from targeted solution recommendations.

Barlow Research has just released its First Friday podcast entitled Middle Market Banking: Industries to Watch. We are pleased to host Bobby Martin, CEO & Co-Founder of Vertical IQ, who joins us to discuss industry-specific challenges and opportunities. While we focus on industries broadly, we ground this discussion in middle market banking.

In this session, we discuss:

• The importance of industry specialization in middle market banking
• Industry headwinds & tailwinds
• Industries to watch

This presentation is designed for anyone involved in middle market or business banking line of business strategy, relationship management, business development, sales, marketing, product management or market research. You no longer need to register for this event. This podcast will be live beginning Friday, January 7th, 2022. The podcast along with the presentation slides can also be found in the MyBarlow section on our website. If you forgot your password, please click here to request a reminder.