Featuring: Donna Arce & Joel Mueller, Barlow Research Associates, Inc.

Economic optimism remains volatile. Businesses continue to be challenged by current events that impact inflation, staffing shortages and supply chain disruptions. Customer engagement and connectivity is always of paramount importance. In this fluid market, customer sentiment can be utilized to inform effective customer messaging and communications.

Join Barlow Research on Friday, April 1, 2022, as we discuss the state of the middle market (companies $10MM-<$500MM in annual sales).

In this webcast, you will learn:

• The size of the middle market banking segment and primary bank relationship profile
• Top business concerns and areas of focus for their firm
• Types of support middle market companies need most from their primary bank

This discussion is designed for anyone involved in business banking and middle market relationship management, sales and sales management, marketing, market research, risk management or line of business strategy.