Focus Group: Small Businesses Weigh in on the Pros and Cons of API-Driven Technology posted 07/06/2022







Featuring: Adam Johnson & Julianna Kolb, Barlow Research Associates, Inc.

A growing number of leading financial institutions have introduced the ability for their small business customers ($100K-<$10MM in sales) to link important business management tools, such as accounting and employee payroll solutions, into their online banking platforms by leveraging API (Application Programming Interface) technology. By linking third-party apps, small business customers can transform their online banking platform into a centralized digital business management hub, allowing for a more efficient and more in-depth view of their business functions within a single login view. But despite these benefits, the idea of linking third-party solutions raises concerns for some small businesses.

Join Barlow Research on Friday, July 8, 2022, for a deeper dive on this topic, as we host a panel discussion with small business owners. In this webcast you will learn:

  • How these small business customers currently access and use third-party tools to manage their business
  • Small business customers’ attitudes about the benefits and risks of linking third-party apps to their online banking platform
  • Customer-focused suggestions for refining your institution’s third-party app connectivity

This discussion is designed for anyone involved in small business banking, relationship management, branch management, sales and sales management, marketing, market research, risk management or line of business strategy.

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