The Hunt for Small Business Primary Share: Where to Seek Opportunities for Growth posted 08/22/2023
Featuring: Sandy Hanson and Rachel Ness, Barlow Research Associates, Inc.
With the average net potential revenue of a small business relationship nearing $9K, the battle to capture business, especially primary share, is fierce. Today, small businesses have many options for their banking providers and their needs can be diverse. Does your institution have a lot at risk or are opportunities for growth endless?
Join Barlow Research on Friday, September 8, 2023, as we discuss how the competitive landscape has changed and where pockets of opportunity exist.
In this webcast you will learn:
- How primary bank market share has shifted in the small business market over time
- What segments of the market are most at risk for attrition
- Where the opportunities may lie and how to attract these customers
This discussion is designed for anyone involved in small business banking, relationship management, branch management, sales and sales management, marketing, market research, risk management or line of business strategy.
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