Featuring: Cathy Callahan, SVP, Northeast Region Executive at Bank of America and Megan Seitchik & Sarah Kietzman, Barlow Research Associates, Inc.

The business landscape is evolving, and women-owned businesses are at the forefront of this change. According to a report from the National Women's Business Council, the number of women-owned firms in the middle market, with annual sales ranging from $10 million to less than $500 million, surged by 89% between 2007 and 2019 (latest available data). As women entrepreneurs make substantial strides in the middle market, a pertinent question arises – what exactly are women-owned companies seeking in a financial services provider?

Join Barlow Research on Friday, December 1, 2023, for an in-depth exploration of this topic. We'll delve into the similarities and differences between female and male-owned enterprises, shedding light on their distinct preferences and priorities. In this webcast, you will gain valuable insights into:

• The factors influencing why women-owned companies remain loyal to their primary banks and what prompts them to switch providers.
• The specific criteria women-owned enterprises prioritize when selecting a banking partner.
• Strategies for cultivating stronger relationships with women-owned businesses and ensuring their loyalty and satisfaction.Top of Form

This discussion is designed for anyone involved in middle market banking, small business banking, line of business strategy, relationship management, and marketing.