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• Email: insights@barlowresearch.com
• Phone: 763.253.1800
• Address: 917 Lilac Drive N.Minneapolis, MN 55422

+ Services
- Syndicated Research

-- Small Business Banking Program

-- Middle Market Banking Program

-- Digital Business Banking Program

• Multi-Client Studies

• Custom Research

• Business Banking Conference

+ About

• Our Story

• Our People

• Our Clients

+ Resources

Overview

Program Overview

The Digital Business Banking Program is designed to inform digital road maps, guide strategic decision making, and help digital teams understand the voice of business customers to execute on new and core digital functionalities. Our Digital Business Banking program includes our Digital Business Banking Test Drive tool, which provides unparalleled competitive intelligence. ​
Competitive Intelligence
Product Development
Strategy & Transformation
Digital Roadmap Prioritization
Product Ideation
Highlights

Important Program Highlights

Behind-the-Password Access to Small Business Digital Platforms

Importance Ratings for 100+ Digital Features

Adoption Rates of New Banking Technology

Comprehensive Feature Benchmarking Roadmap

Deliverables

Our Deliverables

The Digital Business Banking Program is an enterprise-wide annual subscription to a continuous flow of information.​
Annual Digital Business Banking Report and Presentation
Barlow Research's Digital Business Banking Test Drive & Roadmap
​
Two Custom Test Drive Visits to Bank
Barlow Research's Business Banking Analyst's Journal Articles
Online Archive of Past Articles and Podcasts
​
Quarterly Digital Business Banking Adoption and Satisfaction Tabulations
Participation in Barlow Research's Business Banking Conference
​

52

%
of small businesses use their primary bank’s mobile banking app​

73

%
of small business owners under 45 years old prefer to open a business checking account online​

60

%
of small businesses and middle market companies find it important to be able to view all their accounts (including those at other institutions) in one place​

Behind-the-Password Access to Top Small Business Digital Banking Platforms

The Digital Business Banking Test Drive is a unique competitive intelligence tool that provides a look at the small business online and mobile banking UX across top bank competitors. The Test Drive features a total of 14 providers, including new fintech entrants. This includes video captures of the UX of best practice experiences, as well as a comprehensive roadmap to provide you with the insight needed for improving the customer’s digital experience.​

How we do it

Methodology

Our unique methodology has allowed us to produce a deep library of detailed and and actionable insights on digital business banking trends.​

The Digital Business Banking program utilizes data from an annual survey, with over 2,000 small businesses ($100K-<$10MM in annual sales) and middle market companies ($10MM-<$500MM in annual sales). Our data is weighted by geography and sales size to reflect the true size of the market.​

Director

Meet our Digital Business Banking Program Director

Vidya Vishal

Digital Business Banking Director

Samples

Sample Content Derived From our Digital Business Banking Program

Analyst Journal
Digital Account Opening Workflows: Competitive Edge or Mandatory in 2024?
Learn More
Analyst Journal
Businesses Aren't Sold on Digital Cashflow Tools, at Least Not Yet
Learn More
Contact Us

Have Questions, Comments or Would Like to Learn More? Let Us Know.

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Next evolution in digital payment acceptance

Barlow Research takes an in-depth approach to evaluate digital payment acceptance methods for small businesses offered by leading banks and fintech providers.

accounting software integration

Customer experience study that uncovers how four different accounting software solutions are catering to the needs of businesses.​

business sentiment tracking

Ongoing tracking study originating at the beginning of the COVID-19 pandemic. Focused on business health, current challenges and banking needs.

Relationship management in a digital world

Large quantitative study focused on remote relationship management and the future of branch usage.

fintech digital account opening

Customer journey study highlighting the unique ways fintechs with DDAs have designed the digital account opening experience for small businesses.

Small business lender lab

A study provide insight into the digital lending application user experience for small business customers.

Finding & Retaining Business Deposits

Quantitative study that measures the impact of increased rates on attrition, and highlights key industries to target for deposit acquisition. 

Digital Account Opening

In-depth study focused on the small business digital account opening journey at top financial providers.

stay ahead of key industry trends

Strategizing for the future relies upon data, a lot of data. Fortunately, Barlow Research has you covered. We specialize in distilling our large library of voice of the business customer data into succinct trends we think are important to follow.

Examine your organization's brand

Developing and maintaining a quality brand requires targeted feedback from your addressable market. Barlow Research understands that a financial institution’s brand is not only a driver of loyalty but can be differentiating in the market.

Refine Product and Service Solutions.

Staying ahead of your clients’ product needs is paramount. Barlow Research helps our clients refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.

Gather Competitive Intelligence

Succeeding in business banking requires a deep knowledge of the competitive landscape. Barlow Research helps financial institutions refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.