Picture of Andrea Moore<br>Client Executive

Andrea Moore
Client Executive

Posted: April 17th, 2025

Featuring: Matthew Smith, SVP, Head of Strategy and Implementation at Veritex Community Bank

In this episode, Andrea Moore from Barlow Research and Matt Smith from Veritex Community Bank dive deep into the world of business banking strategy—exploring what it really takes to compete and win in today’s evolving financial landscape. Together, they unpack how banks can not only build strong strategies, but also execute them effectively by aligning with their unique strengths, culture, and customer base.