Turning Data Into Dialogue: Banking Insights with Sandy Hanson
Sandy Hanson Small Business Program Director
Posted: May 15th, 2025
In this episode of Jack Rants with Modern Bankers, host Jack Hubbard welcomes Sandy Hanson, Small Business Program Manager at Barlow Research, for a compelling conversation about the
role of data and research in modern banking. Drawing from over 30 years of collaboration with Barlow Research, Jack and Sandy explore how insights from small business studies shape the strategies of financial institutions nationwide. From the evolution of client expectations to how banks can use research to better serve business clients, Sandy shares practical perspectives and data-driven trends every banker should know. Whether you’re in commercial banking, treasury, or relationship management, this episode offers valuable takeaways on leveraging research to build stronger, smarter customer relationships.
Barlow Research takes an in-depth approach to evaluate digital payment acceptance methods for small businesses offered by leading banks and fintech providers.
accounting software integration
Customer experience study that uncovers how four different accounting software solutions are catering to the needs of businesses.
business sentiment tracking
Ongoing tracking study originating at the beginning of the COVID-19 pandemic. Focused on business health, current challenges and banking needs.
Relationship management in a digital world
Large quantitative study focused on remote relationship management and the future of branch usage.
fintech digital account opening
Customer journey study highlighting the unique ways fintechs with DDAs have designed the digital account opening experience for small businesses.
Small business lender lab
A study provide insight into the digital lending application user experience for small business customers.
Finding & Retaining Business Deposits
Quantitative study that measures the impact of increased rates on attrition, and highlights key industries to target for deposit acquisition.
Digital Account Opening
In-depth study focused on the small business digital account opening journey at top financial providers.
stay ahead of key industry trends
Strategizing for the future relies upon data, a lot of data. Fortunately, Barlow Research has you covered. We specialize in distilling our large library of voice of the business customer data into succinct trends we think are important to follow.
Developing and maintaining a quality brand requires targeted feedback from your addressable market. Barlow Research understands that a financial institution’s brand is not only a driver of loyalty but can be differentiating in the market.
Staying ahead of your clients’ product needs is paramount. Barlow Research helps our clients refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.
Succeeding in business banking requires a deep knowledge of the competitive landscape. Barlow Research helps financial institutions refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.