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• Email: insights@barlowresearch.com
• Phone: 763.253.1800
• Address: 917 Lilac Drive N.Minneapolis, MN 55422
Taylor Farris is a Director at Bank of America and serves as Head of Security for CashPro, where she leads the Security, Authentication, and Identity strategy for one of the world’s largest digital banking platforms, supporting secure access for over half a million users across a global client base.
A seasoned product leader and innovator with over 20 patents, Taylor has spent her career building and scaling products at the intersection of security, technology, and client experience. She holds an MBA as well as an undergraduate degree in Marketing and Leadership. A fourth-generation Charlotte native, Taylor is proud to welcome attendees to her hometown and to Charlotte’s growing business and innovation community.
For more information, please contact us 763-253-1800 or email conference@barlowresearch.com or contact your primary Barlow Research contact.
The Business Credit Card CX + Management Study explores the online application experience as well as the digital capabilities for card controls, role-based user entitlements and card spend analytics offered by several leading business credit card providers, delivering actionable insights into best-in-class UX design, operational friction points and technical differentiators, directly through the eyes of real business users.
U.S. Bank launched Business Essentials, a bundled solution designed to make life easier for small businesses. The Business Essentials: Bundled Digital Account Opening Study is a competitive intelligence study focused on how US Bank is approaching this space.
For most banks, digital business account opening is no longer just a convenience feature, it’s a growth and retention strategy. It helps banks acquire more customers, lower onboarding costs, increase deposits, improve compliance, and compete effectively in an increasingly digital marketplace. The 2026 Digital Account Opening Study explores the end-to-end business checking account opening experience across leading banks and fintechs, identifying best practices and friction points.
Highlights include:
Strategizing for the future relies upon data, a lot of data. Fortunately, Barlow Research has you covered. We specialize in distilling our large library of voice of the business customer data into succinct trends we think are important to follow.
Developing and maintaining a quality brand requires targeted feedback from your addressable market. Barlow Research understands that a financial institution’s brand is not only a driver of loyalty but can be differentiating in the market.
Staying ahead of your clients’ product needs is paramount. Barlow Research helps our clients refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.
Succeeding in business banking requires a deep knowledge of the competitive landscape. Barlow Research helps financial institutions refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.