1:00 PM - 1:45 PM

Timing is Everything: How Trigger Marketing Drives Better B2B Retention and Profitability

Timing and relevance are becoming increasingly important in B2B marketing. This session explores how trigger marketing – focused on critical business milestones such as formation, legal filing changes, and credit needs – capitalizes on timeliness and relevancy by engaging prospects when they’re most ready to act.

Picture of Tucker Triolo

Tucker Triolo

Director, Data Solutions | FMCG Direct, Deluxe

For more information, please contact us 763-253-1800 or email conference@barlowresearch.com or contact your primary Barlow Research contact.