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Business Banking Onboarding Preferences

The Business Banking Onboarding Preferences Study guides financial institutions’ efforts to deliver an exceptional onboarding experience for business customers, with two separate study components available for purchase.

Business Credit Card CX + Management Study

The Business Credit Card CX + Management Study explores the online application experience as well as the digital capabilities for card controls, role-based user entitlements and card spend analytics offered by several leading business credit card providers, delivering actionable insights into best-in-class UX design, operational friction points and technical differentiators, directly through the eyes of real business users.

Business Essentials: Bundled Account Opening Study

U.S. Bank launched Business Essentials, a bundled solution designed to make life easier for small businesses. The Business Essentials: Bundled Digital Account Opening Study is a competitive intelligence study focused on how US Bank is approaching this space.

Next evolution in digital payment acceptance

Barlow Research takes an in-depth approach to evaluate digital payment acceptance methods for small businesses offered by leading banks and fintech providers.

accounting software integration

Customer experience study that uncovers how four different accounting software solutions are catering to the needs of businesses.​

business sentiment tracking

Ongoing tracking study originating at the beginning of the COVID-19 pandemic. Focused on business health, current challenges and banking needs.

Relationship management in a digital world

Large quantitative study focused on remote relationship management and the future of branch usage.

fintech digital account opening

Customer journey study highlighting the unique ways fintechs with DDAs have designed the digital account opening experience for small businesses.

Small business lender lab

A study provide insight into the digital lending application user experience for small business customers.

Finding & Retaining Business Deposits

Quantitative study that measures the impact of increased rates on attrition, and highlights key industries to target for deposit acquisition. 

Digital Account Opening

In-depth study focused on the small business digital account opening journey at top financial providers.

stay ahead of key industry trends

Strategizing for the future relies upon data, a lot of data. Fortunately, Barlow Research has you covered. We specialize in distilling our large library of voice of the business customer data into succinct trends we think are important to follow.

Examine your organization's brand

Developing and maintaining a quality brand requires targeted feedback from your addressable market. Barlow Research understands that a financial institution’s brand is not only a driver of loyalty but can be differentiating in the market.

Refine Product and Service Solutions.

Staying ahead of your clients’ product needs is paramount. Barlow Research helps our clients refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.

Gather Competitive Intelligence

Succeeding in business banking requires a deep knowledge of the competitive landscape. Barlow Research helps financial institutions refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.