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• Phone: 763.253.1800
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Fresh Insights

Driven to Bring You New Research

We know how challenging it can be to find quality, data-backed insights on new and emerging topics in business banking. Barlow Research’s multi-client studies focus on bringing you research findings that will help your institution understand the intricacies of new and complex business banking topics through voice of the business research.​

Our Clients use these studies to...

Each Multi-Client Study Has a Unique Purpose, Methodology, and Set of Insights.

Refine Customer Experiences
Find Best Practices
Explore Emerging and New Topics
Track New and Competitive Solutions

Current Studies Available

Study

Merger Playbook: Fifth Third + Comerica

merger-playbook-fifth-third-comerica

The recently announced acquisition of Comerica by Fifth Third has created quite the buzz in the banking industry.  While this is not the first instance of mergers and acquisitions this year, it is by far the largest.  With the current regulatory environment, the increase in M&A activity is expected to continue well into the future.

Barlow Research’s Merger Playbook uncovers early winners and hidden gaps, with insights into market share shifts, customer sentiment, product usage, and account experiences that will define the next phase of competition. 

This research will highlight:
  • Top bank primary market share by state and region, pre and post-merger
  • An analysis of the demographics of Fifth Third’s and Comerica’s customer base
  • Key metrics on bank and channel use and satisfaction
  • Customer attitudes and opinions
  • Account management and customer service experiences
  • Product usage and incidence of new product purchases
Contact Us to Learn More
STUDY

Business Essentials: Bundled Digital Account Opening Study

U.S. Bank launched Business Essentials, a bundled solution designed to make life easier for small businesses. By combining a deposit account, payments processing and a free mobile card reader into one application, it addresses common pain points for small businesses. For banks, simplified multi-product offerings do more than reduce friction for business customers, they also strengthen positioning in the fight for account receivables revenue. The Business Essentials: Bundled Digital Account Opening Study is a competitive intelligence study focused on how US Bank is approaching this space.

FOCAL POINTS OF THIS STUDY:​

  • The digital account opening journey, with a streamlined application for checking account and merchant services
  • The merchant card acceptance experience, including same day settlement
Contact Us to Learn More
STUDY

Business Credit Card CX + Management Study

The Business Credit Card CX + Management Study explores the online application experience as well as the digital capabilities for card controls, role-based user entitlements and card spend analytics offered by several leading business credit card providers, delivering actionable insights into best-in-class UX design, operational friction points and technical differentiators, directly through the eyes of real business users.
Follow the customer journey from first click in the online application until decision
Contact Us to Learn More
Explore spend management and card control features offered within admin and card-user levels
Collect competitive intelligence on key technical aspects and best practice UX highlights
Study

Business Banking Onboarding Preferences

business-banking-onboarding-preferences-2

The onboarding experience for new business customers purchasing bank products often suffers from complexity, inefficiency, and a lack of personalization. In an increasingly competitive market, these challenges can result in lost opportunities as business customers may choose providers offering smoother, faster, and more transparent onboarding.  

Barlow’s Business Banking Onboarding Preferences Study guides financial institutions’ efforts to deliver an exceptional onboarding experience for business customers, with two separate study components available for purchase.

In this research, you will learn…
  • Customer preferences behind new business banking product purchase decisions
  • How to design and deliver the optimal onboarding experience
  • Strategies to promote additional products and solutions for future business needs
Contact Us to Learn More
Selections

Multi-Client Studies

Barlow’s multi-client studies are selected through conversations with our clients and the analysis of trends we see elsewhere in our data. Multi-client studies are available to any financial service provider. ​

Studies

Past Multi-Client Studies

We're proud of our past multi-client studies which provide ongoing value to many of our clients.


The Next Evolution of Small Business Payments
2024 Digital Account
Opening Study
Business Sentiment
Tracking Study
Accounting Software Integration Study
Finding and Retaining Business Deposits
Fintech Digital Account Opening
Contact Us

Have questions about our Multi-Client Studies or would you like to suggest a new topic for us to examine? Let us know.

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Next evolution in digital payment acceptance

Barlow Research takes an in-depth approach to evaluate digital payment acceptance methods for small businesses offered by leading banks and fintech providers.

accounting software integration

Customer experience study that uncovers how four different accounting software solutions are catering to the needs of businesses.​

business sentiment tracking

Ongoing tracking study originating at the beginning of the COVID-19 pandemic. Focused on business health, current challenges and banking needs.

Relationship management in a digital world

Large quantitative study focused on remote relationship management and the future of branch usage.

fintech digital account opening

Customer journey study highlighting the unique ways fintechs with DDAs have designed the digital account opening experience for small businesses.

Small business lender lab

A study provide insight into the digital lending application user experience for small business customers.

Finding & Retaining Business Deposits

Quantitative study that measures the impact of increased rates on attrition, and highlights key industries to target for deposit acquisition. 

Digital Account Opening

In-depth study focused on the small business digital account opening journey at top financial providers.

stay ahead of key industry trends

Strategizing for the future relies upon data, a lot of data. Fortunately, Barlow Research has you covered. We specialize in distilling our large library of voice of the business customer data into succinct trends we think are important to follow.

Examine your organization's brand

Developing and maintaining a quality brand requires targeted feedback from your addressable market. Barlow Research understands that a financial institution’s brand is not only a driver of loyalty but can be differentiating in the market.

Refine Product and Service Solutions.

Staying ahead of your clients’ product needs is paramount. Barlow Research helps our clients refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.

Gather Competitive Intelligence

Succeeding in business banking requires a deep knowledge of the competitive landscape. Barlow Research helps financial institutions refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.