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• Email: insights@barlowresearch.com
• Phone: 763.253.1800
• Address: 917 Lilac Drive N.Minneapolis, MN 55422

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Fresh Insights

Driven to Bring You New Research

We know how challenging it can be to find quality, data-backed insights on new and emerging topics in business banking. Barlow Research’s multi-client studies focus on bringing you research findings that will help your institution understand the intricacies of new and complex business banking topics through voice of the business research.​

Our Clients use these studies to...

Each Multi-Client Study Has a Unique Purpose, Methodology, and Set of Insights.

Refine Customer Experiences
Find Best Practices
Explore Emerging and New Topics
Track New and Competitive Solutions

Current Studies Available

Study

Business Banking Onboarding Preferences

BusinessBankingOnboardingPreferences

The onboarding experience for new business customers purchasing bank products often suffers from complexity, inefficiency, and a lack of personalization. In an increasingly competitive market, these challenges can result in lost opportunities as business customers may choose providers offering smoother, faster, and more transparent onboarding.

Barlow’s Business Banking Onboarding Preferences Study guides financial institutions’ efforts to deliver an exceptional onboarding experience for business customers, with two separate study components available for purchase.

In this research, you will learn…
  • Customer preferences behind new business banking product purchase decisions
  • How to design and deliver the optimal onboarding experience
  • Strategies to promote additional products and solutions for future business needs
Contact Us to Learn More
Study

The Next Evolution of Small Business Digital Payments Acceptance

Recent innovations in digital banking technology are transforming the capabilities available for small businesses to accept customer payments. Barlow Research takes an in-depth approach to evaluate digital payment acceptance methods for small businesses offered by leading banks and fintech providers, including:

This Study Explores

Best practices in UX and workflow across payment acceptance capabilities
Key pain points in accepting customer payments
What’s needed to deliver solutions for future payment acceptance needs
Contact Us to Learn More
Current Studies Available

2024 Digital Account Opening (DAO)​

Technological advances have enabled financial institutions to build fully digitized, highly streamlined workflows into the small business deposit account opening experience. Barlow’s 2024 Digital Account Opening Study captures how several leading financial institutions have engineered the account opening experience for small businesses. ​

FOCAL POINTS OF THIS STUDY:​

  • Required documentation and submission methods​
  • Beneficial ownership verification process​
  • Account activation and funding steps​
  • Product cross-selling strategies​
  • New customer onboarding experience
Contact Us to Learn More
Selections

Multi-Client Studies

Barlow’s multi-client studies are selected through conversations with our clients and the analysis of trends we see elsewhere in our data. Multi-client studies are available to any financial service provider. ​

Studies

Past Multi-Client Studies

We're proud of our past multi-client studies which provide ongoing value to many of our clients.


Accounting Software Integration Study
Business Sentiment Tracking
Small Business Lender Lab
Finding and Retaining Business Deposits
Fintech Digital Account Opening
Relationship Management in a Digital World
Contact Us

Have questions about our Multi-Client Studies or would you like to suggest a new topic for us to examine? Let us know.

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Next evolution in digital payment acceptance

Barlow Research takes an in-depth approach to evaluate digital payment acceptance methods for small businesses offered by leading banks and fintech providers.

accounting software integration

Customer experience study that uncovers how four different accounting software solutions are catering to the needs of businesses.​

business sentiment tracking

Ongoing tracking study originating at the beginning of the COVID-19 pandemic. Focused on business health, current challenges and banking needs.

Relationship management in a digital world

Large quantitative study focused on remote relationship management and the future of branch usage.

fintech digital account opening

Customer journey study highlighting the unique ways fintechs with DDAs have designed the digital account opening experience for small businesses.

Small business lender lab

A study provide insight into the digital lending application user experience for small business customers.

Finding & Retaining Business Deposits

Quantitative study that measures the impact of increased rates on attrition, and highlights key industries to target for deposit acquisition. 

Digital Account Opening

In-depth study focused on the small business digital account opening journey at top financial providers.

stay ahead of key industry trends

Strategizing for the future relies upon data, a lot of data. Fortunately, Barlow Research has you covered. We specialize in distilling our large library of voice of the business customer data into succinct trends we think are important to follow.

Examine your organization's brand

Developing and maintaining a quality brand requires targeted feedback from your addressable market. Barlow Research understands that a financial institution’s brand is not only a driver of loyalty but can be differentiating in the market.

Refine Product and Service Solutions.

Staying ahead of your clients’ product needs is paramount. Barlow Research helps our clients refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.

Gather Competitive Intelligence

Succeeding in business banking requires a deep knowledge of the competitive landscape. Barlow Research helps financial institutions refine product strategies, determine areas for potential growth and stay ahead of emerging product trends.