Who We Are

THE INDUSTRY'S MOST RELIABLE RESEARCHERS

Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial Financial Services sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the industry—and its customers.

Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:

  • Customized research to answer your most important questions
  • Membership-based programs and database tools that keep you on top of the current research, trends, and issues
  • Data-driven strategic insights to put analysis into action
  • Industry-wide conferences to introduce solutions and expand brand awareness
  • Weekly newsletters featuring informative Analyst Journal articles

40

Years of Insights

100k+

Survey
Respondents

1,000+

Research Projects
Conducted

900+

Analyst's Journals
Published

10,000+

Analyst's Journals
Annual Readership

Upcoming Events

Sep

7

Holiday

Labor Day: Barlow Research Offices Closed

Sep

11

Web Conference

11:00 am Central - First Friday Webcast

Oct

2

Web Conference

11:00 am Central - First Friday Webcast

Oct

6

Research Released

3Q2020 Small Business, Middle Market, & Digital Business Banking snapshots posted

Nov

3

Research Released

3Q2020 Trending Briefs completed

Featured Content

Podcast: "Preserving Humanity in Account Officer Relationships"

Video/Audio podcast recordings of the August 2020 First Friday are now available! Free to everyone!

Small Business Insurance: Digital Transfor- mation

Celent & Barlow Research are partnering to evaluate the evolving dynamics of the client/agent relationship and provide insights on commercial insurance buyers’ preferences, behaviors and experiences across both personal and digital delivery channels for small business insurance.

2020 Digital Account Opening Study

NEW Competitive Intelligence Initiative from Barlow's CX Lab! Testing the actual customer experience of sole proprietors and multi-owner firms applying for a new business checking account online at seven institutions.
For more information:

Analyst's Journal - Aug 5, 2020

Personal Connections Can Preserve Small Business Relationships with Their Primary Bank

Digital transformation had become a norm even prior to the COVID-19 pandemic. There is...

Are You a Survey Respondent?

Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.