Improve customer satisfaction
with actionable research insights.
Who We Are
THE INDUSTRY'S MOST RELIABLE RESEARCHERS
Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.
Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:
- Customized research to answer your most important questions
- Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
- Data-driven strategic consulting to put analysis into action
- Industry-wide conferences to introduce solutions and expand brand awareness
- Weekly newsletters featuring informative Analyst Journal articles
38
100k+
Survey
Respondents
1,000+
Research Projects
Conducted
900+
Analyst's Journals
Published
10,000+
Analyst's Journals
Annual Readership
Upcoming Events
Nov
2
Nov
12
Holiday
Veterans Day (Observed): Barlow Research Offices Open
Nov
16
Research Released
Market Share Dashboard Tool updated with 3Q18 data
Nov
22
Holiday
Thanksgiving Day: Barlow Research Offices Closed
Nov
30
Research Released
3Q18 Trending Briefs completed
Podcasts
60% of small businesses expect modest or dramatic growth over the next 5 years.
Featured Content
First Friday Webcast: "Building the Business Case for Digital Assistants"
Register to attend Barlow Research's November 2018 First Friday Webcast! Friday, November 2nd, 2018 at Noon Eastern, 11 am Central, 9 am Pacific
Leverage Barlow’s database of business banking decision-makers and 35 years of custom research experience for your next proprietary research study. Contact Marcia Kalfas for details.
2018 Digital Account Opening Study
NEW Competitive Intelligence Initiative from Barlow’s CX Lab! Testing the actual customer experience of multi-owner firms applying for a business checking account online at Bank of America, BB&T, SunTrust, Wells Fargo, Seed and Azlo. For more information:
Analyst's Journal - Oct 17, 2018
Top Reasons for Changing Banks in the Middle Market Are Ever-Changing
Reducing customer attrition in the middle market ($10MM-<$500MM) space is always of high priority...
Are You a Survey Respondent?
Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.
Featured FAQs
How did you get my name?
If you received a Barlow Research questionnaire for a proprietary study (a bank logo appears on either the survey or the cover letter), then your name was received in a list of customers from your bank. If you received a questionnaire for a syndicated nationwide study (no bank logos anywhere), we received your name in a list purchased from Dun & Bradstreet Corporation.
Will my name ever be sold or redistributed?
No, absolutely not. Please refer to our Privacy Policy.