Who We Are
THE INDUSTRY'S MOST RELIABLE RESEARCHERS
Since 1980, Barlow Research Associates, Inc. has been dedicated to providing in-depth market research for the commercial banking sector. With a 90% client retention rate and enduring relationships with some of the largest financial institutions in the United States, Barlow has a finger on the pulse of the business banking industry—and its customers.
Using a tailored approach, we'll leverage our expertise to help you understand your customers better with:
- Customized research to answer your most important questions
- Subscription-based programs and database tools that keep you on top of the current research, trends, and issues
- Data-driven strategic consulting to put analysis into action
- Industry-wide conferences to introduce solutions and expand brand awareness
- Weekly newsletters featuring informative Analyst Journal articles
Christmas Day: Barlow Research Offices Closed
New Years Day: Barlow Research Offices Closed
First Friday Webcast
Martin Luther King, Jr. Day: Barlow Research Offices Open
Join us on May 20th & 21st, 2019 at the Loews Chicago O'Hare hotel! Mark your calendar now, more details coming soon!
Complimentary video/audio podcast recordings of the December 2018 First Friday are now available to everyone!
NEW Competitive Intelligence Initiative from Barlow’s CX Lab! Testing the actual applicant experience of multi-owner firms applying for a business checking account online at Bank of America, BB&T, SunTrust, Wells Fargo, Seed and Azlo. For more information:
Analyst's Journal - Dec 5, 2018
There are so many ways to gauge customer loyalty. The Net Promoter Score (NPS) has...
Are You a Survey Respondent?
Thanks for taking the time to find us. As business banking researchers, we highly value your thoughts and opinions about what banks are getting right—and help them find opportunities for improvement. With your help we can educate banks about the evolving needs of customers like you.
How did you get my name?
If you received a Barlow Research questionnaire for a proprietary study (a bank logo appears on either the survey or the cover letter), then your name was received in a list of customers from your bank. If you received a questionnaire for a syndicated nationwide study (no bank logos anywhere), we received your name in a list purchased from Dun & Bradstreet Corporation.
Will my name ever be sold or redistributed?